UNILEVER
The task was to craft a commemorative sales kit honoring Dove's distinguished 50-year journey. The sales kit featured a three-tiered presentation with gold accents: a chic photo frame set, an elegant Dove branded USB drive, and a captivating 50-page booklet featuring Dove's remarkable evolution, enriched with breathtaking photography capturing its legacy in vivid detail. Each sales kit was delivered to all Dove sales team members.
The assignment was to design an eye-catching over-the-counter display tray featuring Dove's new 'go fresh' brand, curated to allure a younger audience.
Following Unilever's recent debut of their groundbreaking hair care line, CLEAR Scalp & Hair Beauty Therapy, featuring three distinct categories. I spearheaded the creation of a diverse array of marketing collateral. This encompassed a spectrum of materials such as print media, comprehensive booklets, engaging email campaigns, and captivating in-store signage. These materials were meticulously crafted to align with the brand's standards.
This unique assignment entailed crafting an innovative tool to be featured on in-store shelf signage. This tool was engineered to tailor recommendations based on individual scalp and hair concerns, seamlessly guiding consumers to the ideal Clear Hair SKU for their unique needs.
Below are some instances showcasing various Unilever Health & Personal Care and Food brands, with a focus on creating captivating in-store signage.