Our in-house Family Dollar creative team brainstormed the "12 Days of Deals" campaign. Each day, eager shoppers would go to our online platform to uncover the latest irresistible offer, spanning the festive 12 days of December. Complemented by an engaging social media blitz and targeted email outreach, our strategy ensured that customers remained eagerly anticipating each day's exclusive deal. The homepage would update daily, ensuring a seamless and exciting experience for all, unveiling surprise deals that kept customers coming back for more!