STEVE SPANGLER SCIENCE
As the Lead Designer for the Steve Spangler Science brand, a captivating and educational science brand for kids, I was tasked the challenge of crafting the Amazon Storefront page. Utilizing my comprehensive knowledge of the brand, I I curating more than 25 pages, ensuring a seamless and enjoyable shopping journey for our customers. Additionally, I spearheaded the storyboard and creation of video content and carefully designed every aspect of this site that aligned with our brand's unique style guide. View the full experience here.
The Steve Spangler Science homepage underwent frequent transformations, adapting to various needs such as seasonal campaigns, promotional sales, or spotlighting specific science products. Collaborating closely with the marketing team, I devised distinct creatives for each campaign, meticulously optimizing them for both desktop and mobile platforms. Furthermore, I crafted dedicated landing pages, emails and social media for every campaign, ensuring the integrity of all links.
Throughout the year, hundreds of emails were deployed to shoppers with enticing promotions and seasonal campaigns. Whether it was a triggered email for abandoned cart, etc or a featured product or promotional sale - my responsibility involved collaborating with the marketing team to brainstorm innovative promotions, coming up with the main creative for the promotion/campaign and ensuring visual consistency across all email campaigns and other marketing assets. Whenever possible, animated hero graphics were made.
For every campaign, there would be a dedicated landing page for shoppers - whether it was a curated batch of product or a limited time promotion, or a brand new product page, I would design it!
The Steve Spangler Science brand has a monthly CLUB subscription - automatically mailing 12 curate science kits one month at a time for children to explore science concepts. I was tasked with refreshing the look to make this more exciting for customers to shop and get excited about science.
Below are some videos that I conceptualized and designed for each designated product page on the website. Given my knowledge for the brand, I created copy, sourced video and photography and video and editing them into a fun and engaging product video for customers to shop.
Below are a selection of captivating clips I conceptualized and produced for our social media platform, utilizing brand photography and video assets.
A Science Toy Catalog would release annually for our wholesale vendors. I worked within the creative team to collaborate this enticing catalog for wholesale vendors to shop through and order our products.