MARS CANDY
After the successful release of M&M’s delectable Caramel flavor, our mission was to craft an unforgettable campaign celebrating the delightful fusion of M&M’s and the cinematic world - Welcome to the M&M’s Movie Magic Experience! Our endeavor resulted in captivating in-store signage, dynamic animations, and enchanting movie theater displays, inviting everyone to immerse themselves in the magic of both M&M’s and the movies.
I spearheaded the creation of countless displays tailored for renowned wholesale clubs like Sam's Club, BJ’s, and Costco, showcasing the extensive Mars product family. As the principal designer overseeing these endeavors, I meticulously curated each project, ensuring that every display harmonized seamlessly with the unique branded colors of each dedicated product line.
At the forefront, I took charge in crafting a comprehensive 40-page booklet for Mars' pivotal annual marketing meeting, centered around the captivating theme of outer space. With unwavering attention to detail, I steered the creation process, infusing every page with our brand essence through vivid colors and captivating fonts, while also incorporating the playful M&M’s characters exploring the cosmos.
Each month, I managed hundreds of requests for displays across various retail outlets - such as grocery, drug and convenience stores, and club stores, all showcasing the beloved Mars Candy family. Whether it was introducing innovative new products or creating enticing pairings with a cup of coffee, each project was flawlessly executed, ensuring a seamless experience for consumers.